10/09/2013

Project

Lexus GS 2013

Photographer

Daniel Hartz

Agency

TAG:Belgium

www.lexus.eu

At the Frankfurt Motor Show Lexus unveiled the highly anticipated new GS 300h for Europe. With introduction of the second full hybrid in the GS range, it returns ultra-low CO2 emissions starting from 109g/km.

21/01/2013

Project

LEXUS IS 2014

Photographer

Daniel Hartz

Agency

TAG: Belgium

We had an amazing time, producing the movie for the ALL NEW LEXUS IS 2014 which was presented on the Detroit Motor Show on 15. January 2013.

Some specs on the production: Shot on RED EPIC, 5k workflow, compositing with Nuke 7. Color grading on DaVinci Resolve. Round-Tripping to FCP 7.

Directed by: Daniel Hartz
Produced by: Michael Schott
Grading/Colorist: Michael Schott
Original music by: Ben & Sarah
Director of Photography: Daniel Hartz
Edited by: Schokolade GmbH
Visual Effects by: viewmastercgi.com
Art Direction: TAG: Belgium, Benoît Lamy

A further step for a consistent branding was taken through the combination of the film and photo shoot ensuring visual recognizability.

25/09/2012

Project

LEXUS LF-CC

Photographer

Daniel Hartz

Agency

TAG: Belgium

LEXUS FUTURE CONCEPT COUPÉ

THE NEW LF-CC

The stunning new LF-CC Full Hybrid coupe concept makes its world premiere at the 2012 Paris Motor Show. Showcasing the boldest Lexus ‘spindle grille’ yet seen, this compact four-seat coupe signals a dynamic evolution of our design language for future models. An athletic coupe profile enhanced by a side ‘kick-up’ line, with short overhangs front and rear. To the front, sculpted air intakes cool engine and brakes, while a 3 LED projector headlamp design features innovative, surface-mounted heat sinks and distinctive, arrow-shaped daytime running lights.

We produced a set of 15 images within 3 weeks production time for the 2012 Paris Motor Show brochure.

24/04/2012

Project

Chevrolet MALIBU Eco 2013

Photographer

Daniel Hartz

Agency

Goodby, Silverstein & Partners

www.goodbysilverstein.com
www.chevrolet.com

In march we were very excited about the post production job of 6 images for the print launch campaign of the new Chevy Malibu Eco 2013.

The new Malibu is powered with a turbocharged 2.0-liter four-cylinder engine that generates 259 hp.
“The commercials, will send three messages about the Malibu Eco’s eAssist system,” Said Mr. Kevin Mayer, director of Chevrolet advertising and promotions. “It captures energy, manages the energy and unleashes the energy at certain times

08/03/2012

Project

LEXUS RX 2013

Photographer

Daniel Hartz

Agency

Tag: Beligum

www.danielhartz.com

www.tagworldwide.com

The new LEXUS RX 450h and RX 450h F SPORT Full Hybrid crossovers are showcased on this year's Geneva Motor Show.

We did the post-production on the studio images starting January 2012. The CG-backgrounds for all exterior images, that were already used for the GS models, were recreated in purple tonality. The RX motorshow eBrochure can be seen here.

02/10/2011

Project

Lexus GSF

Photographer

Daniel Hartz

Agency

Dentsu Brussels

lexus.eu
danielhartz.com
viewmastercgi.com

The images for the NEW 2013 LEXUS GS F SPORT were produced in cooperation with VIEWMASTERCGI, Hamburg. Backgrounds and reflective high gloss flooring including the soft glossy reflections were done in CGI and composed for each perspective.
The new spindle grille design remains resolutely Lexus, a true and pure statement of the Lexus design philosophy, L-finesse, in the words of Chief Engineer Yoshihiko Kanamori, “the dawn of a new era for Lexus.”