02/10/2011

Project

Lexus GSF

Photographer

Daniel Hartz

Agency

Dentsu Brussels

lexus.eu
danielhartz.com
viewmastercgi.com

The images for the NEW 2013 LEXUS GS F SPORT were produced in cooperation with VIEWMASTERCGI, Hamburg. Backgrounds and reflective high gloss flooring including the soft glossy reflections were done in CGI and composed for each perspective.
The new spindle grille design remains resolutely Lexus, a true and pure statement of the Lexus design philosophy, L-finesse, in the words of Chief Engineer Yoshihiko Kanamori, “the dawn of a new era for Lexus.”

18/08/2011

Project

Lexus GS

Photographer

Daniel Hartz

Agency

Dentsu Brussels

lexus.eu
danielhartz.com

Lexus today unveiled the all-new GS 350 at a press conference in conjunction with the Pebble Beach Concours d’Elegance. The 2013 GS expresses a new generation of Lexus’ design philosophy.
The studio production started in mid June in Japan. The huge amount of about 60 images presenting the New GS350 from exterior and interior was retouched and composed within 4 weeks of post-production.

06/06/2011

Project

Toyota Camry

Photographer

Daniel Hartz

Agency

Saatchi & Saatchi LA

saatchila.com
danielhartz.com

TOYOTA CAMRY 12
#1 selling car in America

Within 4 weeks of post-production the complete catalog with 58 images was retouched with a lot of work as pre-production cars and cut-bodies were available only for the location shooting held in LA. All interiors were shot as well in daylight conditions.

19/05/2011

Project

Jaguar

Photographer

Daniel Hartz

Agency

Euro RSCG, NY

eurorscgnewyork.com
danielhartz.com

The complete range of the Jaguar 2012 models were shot on different locations in Zaragoza and Barcelona, Spain.
We joined and the photo shoot to start the post-production on location to meet first deadlines of the global Jaguar ad campaign.
Our pre-developped "pearl-mood" tonality was created beforehand the shooting started and was applied to the 10 campaign images. Mood and color were digitally print proofed on location as well to get approval on priority images.

10/05/2011

Project

Ludwig Reiter

Photographer

Daniel Hartz

Agency

Riebenbauer Design, Wien

www.ludwig-reiter.com
www.riebenbauer.net

Frühlings Erwachen - Frühjahr / Sommer

Katalog - Ludwig Reiter Schuhmanufaktur

31/01/2011

Project

Ludwig Reiter

Photographer

Daniel Hartz

Agency

Riebenbauer Design, Wien

www.danielhartz.com
riebenbauer.net

Sommernachtstraum - Sommer

Katalog - Ludwig Reiter Schuhmanufaktur