28/06/2015

Project

BMX XSeries

Photographer

Daniel Hartz

www.bmw.de

BMW X Series - post-production on the silk road through China

09/02/2015

Project

Mercedes Benz Maybach

Photographer

Daniel Hartz

www.facebook.com/schottphoto

www.viewmastercgi.com

MERCEDES-MAYBACH. From the family of the S-Class, the highest-quality vehicle in the world, comes a new level of hand-crafted refinement, personalization and prestige: the all-new 2016 Mercedes-Maybach S600. Coming in April 2015

27/11/2014

Project

The Cello Player

Photographer

DOP: Daniel Hartz, Michael Schott

www.viewmastercgi.com

Our new video,  "The Cello Player" , shot on Sardegna, Italy

Follow the new F-Type driving through picturesque Sardegna landscapes and varied sceneries. Actions shots, with "Shotmaker" and "car to car", beautiful takes from our Aer-multicopter drone, were produced during a one week shoot. Post-production and grading by Michael Schott. Visual effects and composit by ViewMasterCGI.

30/09/2014

Project

Bespoke LEXUS NX

Photographer

Daniel Hartz

Agency

Tag:Belgium

http://will.i.am

http://danielhartz.com

http://lexus.eu

http://viewmastercgi.com

For the presentation of a one-off NX styled by Will.I.Am during Paris Fashion Week, we developed this series of images including post-production. The minimalistic backgrounds were build and rendered in CGI and composed with the studio images shot by Daniel Hartz. A set of 15 images was produced within only one week.

The Black Eyed Peas member and Hip-Hop musician Will.i.am said of the project.

"I am honored to be launching my bespoke Lexus NX F Sport in Paris; this car is super fresh and incorporates my personal style". "My point of view is, the best kind of design will encourage other people to interpret that design".

16/06/2014

Project

The New LEXUS NX

Photographer

Daniel Hartz

Agency

TAG:Belgium

www.lexus.eu

The workflow in detail

THE GOAL, production of two 100 seconds  product videos of the brand new LEXUS NX Hybrid and Turbo SUV's.

THE CHALLENGE, produce and compose real 5K footage shot on the RED EPIC together with over 60% computer generated background and environment that illustrates the beauty and shape of the new Lexus SUV in a one week studio production.

THE TEAM, with state of the art camera and lighting equipment created stunning dynamic camera moves in the style and mood of professional studio photography.

THE WORKFLOW, latest in-house technology of real GPU rendering kept 3D CAD data save without the need to use cloud based render farms.

THE RESULT, over 100 sequences with high proportion of CGI content in this production sets benchmarks for small studios and budgets.

THE BENEFIT, still and video content profits same style and look to merge and streamline marketing targets.

06/01/2014

Project

The New LEXUS CT 2014

Photographer

Daniel Hartz: DOP

Agency

TAG:Belgium

www.lexus.eu

The new Lexus CT 2014 gets a more aggressive look in the front, the new Lexus spindle grill, the revised front and rear bumpers and the LED daytime running lights. We produced the 90s video in studio. Car shot on RED EPIC, background full CGI. 

Shot on RED EPIC, 5k workflow, compositing with Nuke 7. Color grading on DaVinci Resolve. 

Directed by: Daniel Hartz
Produced by: Michael Schott
Grading/Colorist: Michael Schott
Original music by: Sebastian Zenke
Director of Photography: Daniel Hartz
Edited by: Schokolade GmbH
Visual Effects by: viewmastercgi.com
Art Direction: TAG: Belgium, Benoît Lamy
MōVI operator: George Russell